NEW YORK—Authentic Brands Group (Authentic) has announced a multi-year partnership extension with Tura for Ted Baker Eyewear. This extension reaffirms Tura’s standing as the exclusive licensee for Ted Baker eyewear across the North American market, fortifying a two-decade partnership. Customers can continue to purchase Ted Baker eyewear at select retailers and online at tura.com. Joseph N. Zarro, executive vice president of luxe and classic brands at Authentic Brands Group, owner of Ted Baker, said, “Tura’s dedication to quality and innovation aligns seamlessly with Ted Baker’s vision of creating unique, attention-grabbing fashion pieces. We are pleased to renew this partnership and continue offering customers eyewear that speaks to their individuality.”

Scott Sennett, CEO of Tura Inc., said, “As we enter the 20th year of our partnership, we are extremely pleased to be completing another long-term extension of our license for Ted Baker Eyewear. The longevity of this partnership and ongoing growth of the brand in the eyewear space are the byproducts of deep commitment by both parties to quality, innovative design and unique brand messaging.”