Rookie Road Privacy Policy

Effective Date: October 29, 2017

Last Update: January 15, 2024

Our Beliefs

We take your privacy as a user very seriously.
We collect Personal Information on a user as described in this Privacy Policy.
Certain Personal Information is collected on users in aggregate and bulk for statistics, diagnostics, improving the Services, and for other purposes.
We have incorporated security settings to protect the misuse of any sensitive Personal Information.
We take precautions for users and young learners under the age of 13 and will endeavor to remove any Personal Information collected by our systems that is found to be given from such a user.

Digital Sports Holdings LLC ("Rookie Road", "us", "we," and “our”) is dedicated to protecting your privacy. This Privacy Policy applies to rookieroad.com (the “Website”) and additional products and services, such as our application programming interfaces (API’s), mobile applications, and online services (together as our "Services"), which are owned and operated by Rookie Road. In this Privacy Policy, it is described how we collect and use Personal Information and the choices you have in accessing or updating your Personal Information.

By visiting any of our Services, you expressly represent to us that you have read and understood this Privacy Policy, and expressly consent to the terms described in this Privacy Policy, including the specific terms regarding our collection and use of Personal Information. You may withdraw such consent only by discontinuing use of the Services, provided that such withdrawal will not be deemed to effect any data collected prior to your withdrawal.

This Privacy Policy is incorporated into and subject to our Terms of Service. Any capitalized term not defined in this Privacy Policy will have meaning given to it in our Terms of Service.

What We Collect

Personal Information

When browsing or using our Services you may provide to Rookie Road personally identifiable information or personal data that could potentially be used in combination with other information to personally identify you. This could include information such as your full name or email address, or information about your browser, hardware, or IP address. At Rookie Road, we call this data "Personal Information".

Anonymous Information

We use “Anonymous Information” to refer to the subcategory of Personal Information that does not contain immediately identifying information. For example, Anonymous Information could include information collected passively, in aggregate, or in bulk, such as browser and hardware information or IP addresses.

Except for Anonymous Information, Rookie Road does not currently require users to provide Personal Information to use all of our Services, and users are free to visit the Website and view publicly available Content and pages without providing Personal Information.

Rookie Road may create programs or parts of the Website that require Personal Information from users for their participation in the programs. For example, an in-person event or online forum may require a user registration. This Personal Information will be subject to terms under this Privacy Policy.

Notice to EEA and UK Users

If you are accessing the Website from the European Economic Area or the United Kingdom, we may request your consent to collection, use, and sharing of your Personal Information before collecting any such information.

If you are accessing the Website from the European Economic Area or the United Kingdom, and at any time after providing consent to collect, use, and share your data you wish to withdraw that consent, please email us at [email protected] with the subject line “EU Consent Policy Withdrawal.” We will endeavor to respond to your request promptly.

To Build Relationships With Our Users

Rookie Road may use and share certain types of Personal Information to build our relationship with you. For example, Rookie Road may use Anonymous Information to improve the Services or tailor Content. Furthermore, we may ask for your consent or provide an opt-in to send you email alerts, news, updates, or otherwise connect with you, or to post your Personal Information on our Services (e.g., for testimonials).

Anonymous Information; Analyzing and Aggregating Statistics

We may use and share Anonymous Information, without further notice to you, including with business, affiliate marketing, and other partners, third-party service providers, and for other purposes. This includes using and sharing Anonymous Information to analyze statistics, trends, behaviors, and other information to improve the Services or market. Rookie Road may choose to use this Anonymous Information internally or use and share it publicly or with third party partners.

Service Providers, Rookie Road Partnerships, and Affiliate Marketing Participation

Except for Anonymous Information, which we may use and share as described above, Rookie Road may request your consent or provide an opt-in to use and share your Personal Information with third party service providers who we engage in connection with the Services or Rookie Road, including with third-party companies for marketing or promotional use and other uses.

Emails From Third-Parties

Rookie Road may use and share Personal Information to send users offers and information from third-parties offering products and services in a similar space. This may come in the form of a contest, giveaway, or product advertisement. In such examples, we may request your consent or provide you with an opt-in for such use and sharing.

Required By Law

When required by law, Rookie Road will disclose Personal Information if we believe that such an action is necessary to comply with applicable law (including U.S. Copyright law) or to respond to a court order, judicial or government subpoena, or warrant. In such a case, we may inform the user when required by law.

Change of Business

In the event of a merger, acquisition, sale, bankruptcy, or other form of a change of control, the Personal Information collected on you may be subject to transfer to a third-party entity. You acknowledge that if such a transfer were to occur, Rookie Road, or its acquirer or successor, may continue to use your Personal Information as set forth in this Privacy Policy.

Liabilities

We may use and share Personal Information to protect Rookie Road, our users, or others to take precautions against liability, third-party claims, allegations, investigations, abusive and unlawful uses, and other forms of liability.

Employees, Contractors, Authorized Parties

Rookie Road may use and share Personal Information with employees, agents, contractors, and other third-parties if there is reason to do so with regard to our Services. Rookie Road will aim to choose third parties that align with this Privacy Policy.

We may ask for your consent or provide an opt-in to otherwise use and share your Personal Information.

Data Retention

We will retain your Personal Information as long as permitted under applicable law. You may request for Personal Information to be removed and deleted prior to that, but we will not be able to comply where required to retain the Personal Information by applicable law or order. Please note that even if we remove or delete Personal Information, it may still be recoverable on our servers or elsewhere in some form.

Links, Cookies, & Technology

Links

The Website contains both internal inbound links and external outbound links. We are not responsible for the privacy policies and practices of the websites and destinations that those links go to. This Privacy Policy applies only to the Website and Services associated with Rookie Road.

Cookies

We may send cookies to your device or browser. Cookies are small text files that are placed on a device when you browse websites. Cookies are designed to enable us to track and remember information about your activity on our Services helping us to provide a more customized experience. In some cases, certain cookies may collect types of Personal Information relating to your browser, hardware, IP address, or similar items. We use cookies and any Personal Information they collect primarily to improve the technology of the Website, allow sharing of content to social networks, and to offer you content, services, and products through advertising. You grant us permission to use cookies on your device and in your browser by using our Services. At any time, you can remove these cookies in your browser’s settings, however, this may impact the quality and experience you have on the Website and with the Services.

Rookie Road may display its Content or otherwise interact with you on social media platforms and websites (e.g., Facebook, Twitter, Instagram). Cookies are used by these social websites. Please refer to the respective privacy policies and setting of these platforms.

Technology

Rookie Road may use various technologies that track technical information and potential Personal Information from your device or browser (e.g., log files, web beacons, pixel tags). This information may include your device’s Internet Protocol (IP) address, device, browser, Internet service provider (ISP), referring or exit pages, clickstream data, operating system, and timestamps.

Third-Party Service Providers

Rookie Road uses third-party service providers in its Services for things like video hosting, statistics & analytics to better understand our users, and other uses, and may engage additional third-party service providers for other purposes in the future. These third party service providers may collect information automatically by means of their own cookies and technologies or through other means. Rookie Road does not participate in these data exchanges. Rookie Road will aim to choose third parties that align with this Privacy Policy.

Visitor Data

Rookie Road may use a service such as Google Analytics, Hotjar, or other similar services, to record certain Anonymous Information, including visitor data (i.e., device data, geographic data), and how the visitor interacts with the pages (i.e., number of visitors, time spent on a page, pages viewed). These services may be used to help us optimize the Website, improve the Services, and for other purposes.

Google Analytics

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://www.google.com/policies/privacy/

Google Signals™

Rookie Road may use a service called Google Signals™, which collects and processes personal data in aggregate, anonymized form, to enable cross-device tracking and remarketing, audience analysis, and for other purposes.

Amazon Affiliate Program

Rookie Road is an Amazon Affiliate. That means Rookie Road may link from the Website to certain pages on Amazon.com. Rookie Road is not responsible for the treatment of Personal Information on amazon.com. Users should review the Amazon.com privacy policy for more information.

Fanatics Affiliate Program

Rookie Road is a Fanatics Affiliate. That means Rookie Road may link from the Website to certain pages on Fanatics.com. Rookie Road is not responsible for the treatment of Personal Information on Fanatics.com. Users should review the Fanatics.com privacy policy for more information.

Google, as a third party vendor, uses cookies to serve ads on our Service. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet.

You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page.

Advertising

One of the ways Rookie Road funds its Services is through providing advertisements to users that browse the Website. Some of these advertisements are handled by third parties that may collect Personal Information via cookies and other technologies. Rookie Road will aim to choose third parties that align with this Privacy Policy.

This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement

Child Users

In accordance with our Terms of Service, the Services are not intended for or targeted to users under the age of 13 (“Child Users”). Child Users should not use the Services, and by using the Services you represent you are over 13 years of age. We do not attempt to collect Personal Information from Child Users, but users should note some Personal Information may still be collected from Child Users, including Anonymous Information passively collected or other Personal Information voluntarily submitted by a Child User without our knowing. If we are notified of any Personal Information collected on Child Users, Rookie Road will take the appropriate steps to delete such Personal Information. If you are the parent or guardian of a Child User you may contact us at [email protected] to request for the information to be removed.

It is important to note that appropriate measures will be taken to remove Personal Information about Child Users. However, after a request to remove such Personal Information, there may be recoverable information on our servers or elsewhere in some form, and we cannot not remove Personal Information that must remain as required under applicable laws.

Data Security

Rookie Road cannot and does not ensure or warrant the security of any or all Personal Information you transmit to Rookie Road, and you do so at your own risk. Rookie Road makes commercially reasonable efforts to ensure the security of our systems.

For users that have provided us with an email, we will notify you electronically via email if we become aware your Personal Information has been compromised.

International Visitors

Our Services are run and operated on hardware servers, including servers located in the United States. If you choose to use our Services from a country or region of the world outside of the United States that has laws that differ from U.S. law, then you acknowledge and agree to the use and transfer of Personal Information outside of those regions into the United States.

Contacting Rookie Road

You can contact Rookie Road with any questions, comments, or concerns about this Privacy Policy by email at [email protected]

Terms of Service

This Privacy Policy is subject to and incorporated into Rookie Road’s Terms of Service, including that by using the Services you irrevocably consent to the governing law, venue, and dispute resolution provisions under the Terms of Service.

Notice To California Residents

This section is adopted to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA shall have the same meaning when used in this section.

We have collected the following categories of Personal Information within the last twelve (12) months:

Personal identifiers
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Commercial information
Internet or other similar network activity
Geolocation data
Inferences drawn from other personal information

All of the above Personal Information was collected from any one or more of the following sources:

Indirectly from you, when you use our Sites
From third party sources, including from social media platforms

The Personal Information we have collected are only being used for any one or more of the following purposes:

Providing our Sites and services, and customer service
Improving the Sites or our services
Tailoring content we display to you and offers we may present to you, both on the Sites and elsewhere online
Verifying your device’s location and delivering or restricting relevant content and advertising based on that location
For internal business purposes

Please be informed that in this Personal Information may be shared with others for the following reasons:

We share with third parties when you agree to receive information from third parties or otherwise request that we share your information
We share with network advertisers, ad agencies and other vendors to serve advertisements
We share with third parties providing services on our behalf only for the purpose of providing those services
If you enter sweepstakes, contests and promotions, we will share with promotional partners
We share with third parties for Administrative and Legal Reasons
We may share with third parties in the event of a business transfer

Your Rights And Choices

From January 1, 2020, California residents have the following rights:

Right to Know – You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you the categories and specific pieces of Personal Information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, the categories of third parties with whom we share such information, and information about our sale or disclosure for business purposes of your Personal Information to third parties.
Right to Delete – You have the right to request that we delete any of your Personal Information that we have collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
Right to Opt Out of Sale – You have the right to opt out of the sale of your Personal Information to third parties. You can exercise this right through the "Do Not Sell My Personal Information" link on our sites or by contacting us using the contact information provided at the end of this section.
Right to Non-Discrimination – California residents have the right not to receive discriminatory treatment by any business covered by the CCPA. We will not discriminate against any consumer who exercises their privacy rights pursuant to the CCPA.

If you would like to exercise one or more of the above rights, please contact us using the contact information provided at the end of this section. We may need you to provide additional information to verify your request, such as providing certain data elements so that we can confirm they match the Personal Information already maintained by us. We will not use this additional information for anything other than handling your request. You may designate an authorized agent to make a request in certain circumstances on your behalf. Such authorized agent must be registered with the California Secretary of State. We will endeavor to respond to all such requests within 45 days, although there may be a brief delay in processing a request while we verify that the request is valid and originates from you as opposed to an unauthorized third party. If we require more time, we will inform you of the reason and extension period in writing.

Contact Information

If you are a California resident and you have questions about our privacy practices or would like to exercise one or more of the rights listed above, please send your request to the following email address: [email protected] or write to us at the following mailing address:

Digital Sports Holdings LLC

PO Box 208

NY, Mount Kisco, 10549

United States

Attention: Legal Department

You must put the statement "Your California Privacy Rights" in the subject field of your e-mail or include it in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information to allow us to respond to you.

Privacy Policy Changes

Rookie Road may change or modify this Privacy Policy from time to time. Rookie Road will post and reflect any material changes to the Privacy Policy below with a date and a brief description of the change. Your use or continued use of the site will constitute your acceptance of these changes.

Change Log

Updated January 15, 2024 regarding Rookie Road’s use of Google Analytics to analyze the use of our website.
Updated January 3, 2024 regarding Rookie Road’s use of a third-party to provide monetization technologies.
Updated October 12, 2023 regarding Rookie Road’s use of a third-party to provide monetization technologies.
Updated April 18, 2023 regarding Rookie Road’s use of Google Signals® program.
Updated December 31, 2022 with additional disclosures regarding the use of Google Advertising program.
Updated September 5, 2020 regarding Rookie Road’s participation in affiliate marketing, including in Fanatics Affiliate Program.
Updated August 19, 2020 with additional information regarding Rookie Road’s obligations under the California Consumer Protection Act and Google Adsense program.
Updated November 22, 2019 with additional disclosures regarding the collection of Anonymous Information.
Updated November 22, 2019 regarding Rookie Road’s participation in affiliate marketing, including in Amazon’s Amazon Affiliate Program.