Sales of Toby Keith’s song “Don’t Let The Old Man In” continue to surge following his emotional People’s Choice Country Awards (PCCAs) performance late last month.
According to a release, the song topped Billboard’s Country Digital Song Sales chart for the second consecutive week. Additionally, the poignant tune placed in the Top 3 on the all-genre sales chart.
Song Sales Surged
The sales were prompted by Keith’s first major awards show performance in six years, which took place at the People’s Choice Country Awards. During the broadcast, he was honored with the first-ever Country Music Icon Award in a presentation from Blake Shelton.
“Y’all never thought you’d see me in skinny jeans. I want to thank the Almighty for allowing me to be here tonight. You’ve been riding shotgun with me for a little while. Want to thank my beautiful family [is] here,” Keith said from the stage. “A lot of people go in and make it a big career like this of 30 years, my manager, TK Kimbrell, Brian O’Connell, Elaine Schock, the band and the crew and everybody that’s all behind this thing, all the great musicians that have played on all of these albums in the studios, they’ve poured their heart and soul into what I do. And most of all, I want to thank the fans for still allowing us to do what we do. So God bless you. Thank you.”
Emotional Performance
Moments later, he delivered his buzzed-about comeback performance.
“Many moons I have lived/ My body’s weathered and worn/ Ask yourself how would you be/ If you didn’t know the day you were born,” Keith sang while his wife, Tricia Lucus, could be seen shedding tears from the front of the audience. This heart-wrenching moment touched the hearts of millions.
Story Behind The Song
“Don’t Let The Old Man In” was written solely by Toby Keith in 2018. It was inspired by a conversation the country superstar had with the legendary Clint Eastwood while participating in the Pebble Beach Gold Pro-Am. That year, they were teamed up as partners and Keith had the opportunity to get to know Eastwood on a more personal level.
“He was turning 88 that Monday, and this was Saturday,” Keith explained in a video shared to his official social media accounts. “And I said, ‘What are you going to do to celebrate?’ And he said, ‘I’m going to go shoot a movie called The Mule.’”
Inspired By Conversation With Clint Eastwood
The Nashville Songwriters Hall of Famer went on to ask Eastwood, “What keeps you going.”
His response, according to Keith, was: “I try not to let the old man in.”
This led to the creation of the song. Without seeing a script or knowing virtually anything about The Mule, Keith wrote “Don’t Let The Old Man In,” sent it to Eastwood, and it was eventually featured in the film.
Toby Keith’s powerful performance came amid his ongoing battle with stomach cancer. Ahead of the PCCAs, Keith provided fans with an update on his battle against stomach cancer while chatting with E! News.
“I feel pretty good,” Keith shared on the red carpet. “It’s a little bit of a roller coaster. You get good days and, you know, you’re up and down, up and gown. It’s always zero to 60 and 60 to zero but I feel good today.”
The 62-year-old will release a new project, dubbed 100% Songwriter, on November 3. The 13-track collection celebrates Keith’s most legendary solo-written songs, all assembled into one collection.
Among the track list is Keith’s breakout hit, “Should’ve Been A Cowboy,” which was just certified triple platinum from the Recording Industry Association of America (RIAA). Released in 1993, the song marked the beginning of a wildly successful career for the Oklahoma native, which went on to include 52 top 10 hits, 32 No. 1s, more than 40 million albums sold, 100 million airplay performances (BMI) and more than 10 billion streams.
Other notable tracks included on 100% Songwriter include fan-favorites such as “He Ain’t Worth Missin’,” Wish I Didn’t Know Now,” and “Big Ol’ Truck.”
