WWE
surpasses 100 million subscriber mark on YouTube -
March 8, 2024
WWE,
part of TKO Group Holdings, today surpassed 100 million
subscribers on its official YouTube channel, becoming
one of only 10 channels worldwide to achieve the milestone.
The
return of Dwayne
The Rock Johnson has helped supercharge
the channels subscriber total in recent months,
highlighted by the WrestleMania XL Kickoff event in
Las Vegas on Feb. 8, which added more than 100,000
subscribers in a day. Every segment featuring The
Rock since his
surprise SmackDown return on Sept. 15, 2023, has
drawn more than one million views. Prior to The Rocks
return to WWE television in September, the company
was tracking to reach the 100 million subscriber milestone
in late April.
With
more than 100 million subscribers and 81 billion lifetime
views, WWE is the largest sports channel on YouTube
and No. 10 overall. The new subscriber total is more
than the NBA, NFL, MLB and NHL combined.
An
early adopter of the platform, WWE joined YouTube
in 2007 and has since created and curated exclusive
and original content to super serve the WWE Universe.
Today, the channel combines premiere in-ring action
highlights from Raw, SmackDown, NXT and premium live
events, archival premium live event footage, exclusive
interviews and content featuring Superstars, weekly
episodes of WWE's The Bump, post-event press conferences
and more.
Much
of WWEs success on the platform is owed to original
programming created specifically for YouTube. Productions
such as WWE Playback, where Superstars rewatch classic
matches; WWE Now, a news series covering all things
WWE; and popular highlight compilations like WWE Top
10 and WWE Playlist have driven massive growth for
the channel.