WrestleMania
generates $206 million for Dallas/Arlington region
- July 11, 2022
WWE,
Dallas Mayor Eric Johnson and Arlington Mayor Jim
Ross announced today that WrestleMania generated $206.5
million in economic impact for the Dallas/Arlington
region this past April, according to a study conducted
by the Enigma Research Corporation. This marks a new
company record and the first time in history that
WrestleMania has generated more than $200 million
in economic impact.
Over
the past 12 years, WrestleMania has generated more
than $1 billion in cumulative economic impact for
the cities that have hosted the event. WrestleMania
also generated approximately $24.8 million in federal,
state and local taxes.
On
behalf of the Jones family and the entire Dallas Cowboys
organization, we congratulate WWE on their milestone
success of WrestleMania at AT&T Stadium,
said Dallas Cowboys Chief Brand Officer Charlotte
Jones. We were honored to partner with WWE and
their Superstars to give back to the community in
a multitude of ways during WrestleMania Week.
On
behalf of the city of Arlington, we congratulate WWE
and their fans for surpassing $200 million in economic
impact for the first time in WrestleMania history,
said Arlington Mayor Jim Ross. We are glad to
have shared this success and look forward to the opportunity
for AT&T Stadium to host a future WrestleMania.
We
are thrilled that WrestleManias return to full
capacity generated stupendous record results for our
partners in Dallas and Arlington, showcasing the continued
growth for WWEs largest annual celebration,
said WWE Executive Vice President of Special Events
John P. Saboor. This success would not have
been possible without the tireless support of Mayor
Johnson, Mayor Ross, Charlotte Jones and the entire
Jones family, the Dallas Cowboys organization, Dallas
Sports Commission, American Airlines Center and the
rest of our public and private sector partners throughout
the region. We now turn our focus to next years
WrestleMania in Hollywood.
A
capacity crowd of 156,352 fans from all 50 states
and 53 countries attended WWEs pop-culture extravaganza
over the course of two nights this past April, making
it the highest-grossing and most-attended event in
WWE history. Key highlights from the study include:
*
$206.5 million in direct, indirect and induced impact
derived from spending by visitors to the Dallas/Arlington
region for WrestleMania.
*
67% of fans that attended WrestleMania were from outside
the Dallas/Arlington region and stayed an average
of 3.5 nights.
$25.4
million was spent on hotels and accommodations within
the Dallas/Arlington region.
*
The economic impact derived from WrestleMania Week
was equal to the creation of 1,777 full-time jobs
for the area.
Next
year, WrestleMania will take place Saturday, April
1 and Sunday, April 2 live from SoFi Stadium in Los
Angeles. The event will stream live exclusively on
Peacock in the United States and WWE Network everywhere
else. Ticket information will be forthcoming.
(WWE.com)
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