The
Pat McAfee Show gets $30M per year in blockbuster
FanDuel deal - December 9, 2021
By
Ryan Glasspiegel
In
what might be the richest talent deal in sports media
history, FanDuel has reportedly signed a contract
with “The Pat McAfee Show” worth in the
vicinity of $30 million annually.
McAfee,
whose show already had a sponsorship deal with FanDuel,
confirmed in a YouTube video his show has reupped
with FanDuel for “an absurd amount of money”
on a four-year deal with an opt-out after three years.
NFL insider Ian Rapoport was
first with the news that an extension had been
reached and NBA insider Shams Charania followed
up with the annual compensation.
It’s
unclear how much of that $30 million will be base
pay, as opposed to potential enticements for affiliate
referrals. Furthermore, this deal likely includes
the pay for McAfee’s co-host, A.J. Hawk, and
his crew of producers and other show contributors.
Pat
McAfee’s radio show has signed a new deal with
FanDuel reportedly worth $30 million per year.
Nevertheless, McAfee is the main driver and this is
an enormous pay package that will inevitably have
ripple effects across the industry.
As
sports gambling implementation continues its slow
crawl toward activation in New York, there has been
a gold rush across America. Everywhere inside and
outside of sports, there is marketing for sportsbooks
such as FanDuel, DraftKings, PointsBet, BetMGM, WynnBet,
BetRivers, Caesars and others.
McAfee,
as an edgy and relatable personality, has proven to
be effective at referring bettors to FanDuel. That
is why FanDuel was so keen to back up the Brinks truck
to retain McAfee as gambling moves into higher-populated
states such as New York and perhaps eventually Texas
and California.
Other
notable gambling deals involving sports media talent
include Penn National Gaming buying Barstool Sports
from The Chernin Group and DraftKings doing a deal
with Meadowlark Media’s “The Dan Le Batard
Show with Stugotz,” which was reportedly worth
$50 million over three years.
