The Grundéns family believes that fishing feeds us, all of us – physically and emotionally. It is our livelihood and our passion. Fishing is about the respect for nature and its elements, the thrill of the catch, as well as the greater journey and the stories we bring back. It is our collective responsibility to ensure that our children will have the opportunity to have a relationship with fishing.

We are the stewards of the ocean and we must take that responsibility seriously. We want to be proud of how we act when no one is looking. Conscious action means being curious about and responsive to new technology, research, and methods. It means supporting natural resource protection and doing our part to keep the oceans healthy. We want the relationship between fish and people to feed us – mind, body, and soul – forever. Because without fish, there is no fishing.

We are fishing.