We all know about price comparison websites, helping you save money on car insurance for example. But did you know there’s also supermarket price comparison sites too? So how do you compare supermarket prices? What are the MySupermarket alternatives? Find out in this blog.

This blog has been updated in August 2021

Is there a My Supermarket alternative?

Yes! Even though MySupermarket has gone – there is alternative to My Supermarket for grocery price comparison.

On this new website, plenty of features have returned, including checking prices, seeing what deals are on, average pricing and alerts for price drops.

If used before doing your supermarket shopping, it could really add up to a lot of money saved

Compare Supermarket Prices – Trolley.co.uk

The new supermarket comparison website is called Trolley. It works in a very similar way to MySupermarket, where searching for your item in the search bar shows you the pricing.

It claims to compare prices with other supermarkets on over 130,000 items, so you can find practically everything you can think of to compare prices on.

Trolley has one of the biggest number of supermarkets for comparison too, with Aldi, Asda, B&M, Boots, Co-op, Home Bargains, Iceland, Morrisons, Sainsbury’s, Waitrose and Wilko all getting involved.

There’s also a Trolley app available for download on both the App Store and Google Play, that lets you can in barcodes to see where it’s cheapest to buy. 

It’s a good alternative to MySupermarket, though using it as a supermarket price comparison for each item once at a time can take time. There’s no feature yet to add things to a basket to compare the whole basket value, but it’s still early days – and more features will come soon.

This blog originally talked about MySupermarket, so I’ve kept the old blog below as it used to be to remember how it once was (in case any new companies want to match the old features their own version!)

If any other MySupermarket Alternatives pop up, I’ll be sure to write about them, and include them here.

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MySupermarket – How It Worked

Knowing where the best place to get your groceries every week is hard to figure out. They all switch up offers near enough weekly, so finding the cheapest price is difficult.

Luckily – there’s a way to check prices in each supermarket, and also see where would be cheapest for your whole supermarket shopping.

It’s a website called MySupermarket, and it’s got a ton of features to help you price compare the supermarkets. Here’s a full guide of what it is and how to use it.

Supermarket price comparison UK – MySupermarket

MySupermarket compares the prices in all major supermarkets including Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Iceland (and sometimes Aldi & Lidl).

It’s quite simple to use. Type in the name of the product into the search bar and find the item you are looking for. 

Once you’ve clicked on it, you’ll see a table of all the different prices in all supermarkets – so you can see where it’s cheapest. Pretty simple right?

It also has a handy feature that allows you to add your whole shopping into a basket, and find out which supermarket is cheapest to buy it all from – as it adds up the totals of the items you add.

So if you’re not loyal to one supermarket, you could potentially switch and save a bit of money every week on your shopping.

Related: Find out what loyalty cards you can add to Apple wallet

Compare supermarket prices at any time

As you begin to put items in your basket, you will notice the panel on the right of all the supermarkets. They are listed in order of basket total, cheapest at the top.

At any point during your shop, you can switch to another supermarket and MySupermarket will move all your items over to ones from that store. 

Bear in mind that some things won’t be available at another supermarket, for example an own-brand product, so will be substituted with something similar, so make sure you double check your basket before you check out.

After clicking on another supermarket in the list, you will be shown a ‘Switch and Save’ popup, showing you how much money you can save but even helps you out with whether that store has a rewards card and even compares delivery costs (or tells you if they don’t deliver).

How to purchase your basket – MySupermarket

Once you’ve added everything into your basket on MySupermarket to check where’s cheapest, you are able to move that exact basket over to any supermarket straight away for a quick and easy checkout. You won’t have to enter everything again.

Hit the ‘checkout’ button to begin your checkout. Once your MySupermarket account is linked to the supermarket’s account, you will be able to send your basket to the supermarket. 

After pressing this, you will be reminded of how much money you have saved while you wait for it to be transferred.

Once complete, simply head over to the supermarket’s own website and log in to see all your groceries in the basket, ready to book a time slot (if you didn’t earlier) and complete check out as normal. 

This way however, you know that after the supermarket price comparison, you’re getting the best price.

How do I check what’s cheap this week?

If you don’t have a shopping basket or items in mind, there is an offers tab to find reduced items in each supermarket. 

These items on offer will show you the percentage price drop from the regular price, the new price and the new price per unit value.

There are also ‘Savvy Buys’ which let you know when something is at least 30% cheaper than the average price across all the supermarkets – which is really handy to know.

How else can supermarket comparison websites save me money?

There are a lot of handy features other than supermarket price comparison that save you a little more if you’re a cost conscious shopper. Here are a few of my favourites:

• Unlike all the normal supermarket online shops, MySupermarket allows you to sort products by price per unit, so when you’re looking to top up your dishwasher tablet stash, you can sort by how much each tablet costs – including ones which are on offer.
• When you add a product to your basket, MySupermarket will check if that’s the cheapest option for that product and if it isn’t, it will put up a blue banner to suggest that you ‘Swap and Save’. Click this blue banner to be shown an array of alternative products.
• This swap and save feature will also include items which would mean you would have to buy more (sometimes in conjunction with a multi-buy offer) to receive a cheaper per unit price for that product. Choosing to swap an item rewards you with a satisfying “ker-ching!” sound as it is added to your basket!
• If you miss any of these blue banners, you can always check in using the saving options area in the right sidebar, where it shows you how many items you can swap to save money.

Is there a supermarket price comparison app for MySupermarket?

Of course! It’s available on both the App Store and Google Play. This is quite handy for using when you’re in the supermarket, as it has a scan feature. 

This lets you check the prices of that item in all supermarkets after scanning the barcode, and you can also set price alerts on it and get a notification when it drops in price.

Clicking the plus icon in a circle will add it to your basket. This scan feature is handy for adding things as you run out of them while cooking for example; scanning the product’s packaging as you put it in the bin. No need for shopping lists any more!

The app has similar functionality to the website – to swap supermarket you will need to look to the bottom of the screen and press the supermarket name and choose the alternative supermarket there.

Your swap and save deals are found by going to your basket (the icon looks like a shopping list in the top right), then pressing the saving centre blue banner at the bottom.

Conclusion – MySupermarket comparison

If you’re someone who does their weekly shop online, this is such an easy tool to use as you will already be used to the online supermarket websites.

The ability to sort by unit price is, on its own, a fantastic feature of anyone who wants to make sure they’re getting the best price for their grocery shopping.

Adding the app means busy people can add things to their basket during the week as they use items around the house, then only need to check prices and checkout when they want their next delivery.

Hopefully this gives you a glimpse into the world of supermarket price comparison in the UK. If you shop in Waitrose, don’t forget you can get 5% back with Airtime Rewards. You can also get free supermarket shopping by using cashback app Shopmium.

Have you ever used MySupermarket? I’d love to know in the comments below, on Twitter @Jordon_Cox or on Facebook.

About Jordon Cox

Jordon Cox is known as Britain's Coupon Kid, and has been saving money since age 15. In that time, he has taught others how to do the same through blogs, public speaking and appearing as a TV expert.

He is best known for doing some crazy things to save money, including getting £600 of shopping for 4p using coupons, and travelling from Sheffield to Essex via Berlin, because it was £8 cheaper than the train.

View all posts by Jordon Cox