My Favorite Under-the-Radar Brand Is Having a Big Mother’s Day Sale
Not that I live my life for compliments, but I’ll say this: Whenever I wear anything from Boden, I get an accolade. (And not in that Regina George, “I love your skirt!” sort of way—or at least I hope not.) Perhaps it’s because Boden is not quite as ubiquitous as the other major retailers, so folks don’t immediately recognize their garments (unless, of course, they happen to be royals stans).
New to the British brand? Think of it as the love child of J.Crew and Reformation. Its preppy, heritage-inspired clothing has already won over the royal family; Princess Charlotte wore one of its sweaters for her birthday portrait. If it’s good enough for the royals…well, you know the rest.
Whether you’re upping the ante on your spring capsule wardrobe or building your collection of summer-ready swimwear, you really shouldn’t miss the brand’s new-season sale. For a limited time—and just in time for Mother’s Day gifting—all new styles for women and kids are an extra 10% off, meaning savings on all the spring dresses, linen pants, and dressy T-shirts you need for your new-season wardrobe. Get some outfit inspiration with our current favorite Boden sale pieces below, from lightweight knits to cute sandals.
PS: Head to Glamour’s coupon site for the Boden promo codes that’ll unlock even more savings.
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