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Past issues of Failory's Newsletter, since October 2023.

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Interest Rates Killed Them

How the increase in interest rates lead to Fundid's shutdown.

No More Freemium

The new stategy that Airtable is using to get 40% more conversions.

The Art of Knowing When To Quit

How to know if your startup should be shut down.

How ConvertKit Grows Through Concierge Migrations

Stealing competitors' clients by offering them free switches.

The Startup That Wanted GPT to Drive Your Car

How Ghost Autonomy burnt $220M trying to innovate in the self-driving industry.

The Surprising Effectiveness of Recap Emails

How Grammarly boosted retention with emails that users actually want to read.

When $230M is Not Enough

How Rezi burnt all of their money leasing New York apartments.

The Day Wise Created 250K Variants of a Calculator

How Wise used Programmatic SEO to obtain over 40.7M users/mo

The Failed Exclusive Community

The $12M fail of Round's private community.

Try Before You Hire

How Linear achieved a 96% working retention rate with work trials.

Drive from Home

How Phantom Auto tried and failed to turn drivers into remote workers.

How MasterClass Is Dominating Google SERPs

Getting 5.9M users/month by targeting high search volume keywords.

Airplane's Last Flight

How Airtable acquired and closed this $32M startup.

Why Stripe Created a Book Publishing House

How a FinTech is increasing the internet GDP by writing books.

Hospitals Still Make the Worst Customers

Analyzing Project Ronin’s $10M failure.

400k Users/Mo Through the GPT Store

How VEED is using GPTs as a customer acquisition channel.

The Funded Dead

Exploring the fate of startups caught between dreams and decay.

February 29, 2024

How Canva Gets 130M+ Visitors/Mo Acquiring Startups

A dive into a distinct approach to startup acquisitions.

February 27, 2024

A HealthTech Failure

Astarte Medical shuts down after having raised $14M.

February 22, 2024

How Gamma Acquired 10M+ Users Through WOM

The 3 tactics behind this wild growth strategy.

February 20, 2024

Journera’s $36M Crash

When the Travel industry misses its own connection...

February 15, 2024

How Beehiiv Grows by Gifting Trips

Breaking down Beehiiv’s $500K/year referral program

February 13, 2024

They Burned $50M in 8 Months?!

The story behind The Messenger's failure.

February 8, 2024

How Stripe Builds Loyalty with Personalized Gifts

A $50B company still “doing things that don’t scale.”

February 6, 2024

DON'T Do This If You Fail

Lessons from the mistakes of a viral failed startup founder

February 1, 2024

Why Artifact Failed

The "TikTok for News" built by Instagram's co-founders shuts down

January 25, 2024

3 Reasons Why Maybe Failed

And how it has resurged as an open-source project.

January 18, 2024

My Thoughts of InVision’s $2B Failure

The design collaboration startup has announced it's shutting down.

January 11, 2024

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